B•WAP is an organization founded on the principle that we all were created to have a purpose. Through the giving of a backpack, a child is encouraged to dream bigger, to recognize potential and to find their purpose. Since since the company started, they have distributed over 600,000 backpacks to nonprofits serving youth in the United States, South America and Africa.
Though the focus for B•Wap is backpacks, the founders wanted the identity to have the flexibility to be carried through multiple channels and consider possible product additions to the line. After several conversations and iterations with the client we created a simple, clean logotype.

