CTC International

CTC’s logo is the hand-print. The Hand serves as a reminder that we are all human, all connected and all interdependent on one another. The hand also serves as the template for their 5 initiatives: education,environment,economy, health and community in Kenya, Africa. The previous logo was also a hand. CTC had brand equity in that symbol and did not want to depart too far from it. The mark evolved from a hand-print on the wall to a single line illustration to bring focus and clarity to their message of “inter-connectedness.” Logo designed at previous agency.