Identity.

Generation America

Generation America (Gen-A) is a dynamic member-based organization for the over-50 generation. The organization is comprised of four key components: Advocacy, Member Services, Enrichment and Education. The Brand had to speak to those specific components without alienating the massive “boomer” generation. A globe was chosen as the all-encompassing symbol. Red banners in the shape of an “A” were used to wrap the sphere. Pictured below are early studies of the logo.

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