Media Lario Technologies is a leading supplier of high-precision reflective optical components and systems, serving the desired radiation spectrum from X-ray to millimeter waves. In layman’s terms, they create lenses for semiconductors, telescopes, communication & surveillance and medical & life sciences devices. Being in the technology space, they recognized the need to stay current in their market place. SGNL, in collaboration with Clarus Agency of Austin, created a new brand identity for the company. The mark symbolizes the lenses or “wafers” developed by the company with an element of light. The logotype was custom san-serif for a more current look.