Identity.

Nice Kicks

NiceKicks.com is the most visited sneaker blog in the country, arguably the world. For over four years, the NiceKicks has been serving up the latest in sneaker news and events.

After careful consideration the sneaker blog moved from the digital world to the real world with the opening of the NiceKicks store in Austin, TX. Founders Matt and Allison Halfhill approached SGNL for a re-branding. We took the color palette from dark and cold to crisp and modern by introducing red and white, as well as, a new logotype and mark. Currently, we are working closely with NK to further develop their shop gear.

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