Miscellany.

NiceKicks Apparel

In addition to rebranding NiceKicks, founder Matt Halfhill, has enlisted the help of SGNL to come up with some ‘city-centric’ apparel for the sneaker blog-turned-shop. The idea was to create something that was very unique to Austin, but also Texas in general. This is the first concept we have developed. The interlocking ATX has a vintage baseball feel, while using the star shape to represent Texas.

nicekicks_atxstar_hatnicekicks_atxstar_shirt